Enterprise AI in Numbers · Agentic commerce
Share of AI bot traffic that goes to retail websites
29.4%
29.4% as of October 25, 2026, according to Cloudflare Radar, AI Insights. Share of AI bot requests over the last 28 days that go to websites Cloudflare classifies as retail; parts give the five industries that receive the most.
What it means for leaders
Retail sites receive more AI bot traffic than any other industry, because product and price data is what assistants need to answer shopping questions. Treat product data quality and bot access policy as part of commerce strategy.
What would change the reading: Retail's share rising further as AI shopping assistants spread.
The breakdown
Every reading
| Date | Value | Change | Source |
|---|---|---|---|
| 29.4% | — | Source |
Definition and method
- What it measures
- Share of AI bot requests over the last 28 days that go to websites Cloudflare classifies as retail; parts give the five industries that receive the most.
- Population
- HTTP requests from AI bots on Cloudflare's network
- Updated
- Each update (last 28 days)
- Source
- Cloudflare Radar, AI Insights · CC BY-NC 4.0
Caveats
- Industries follow Cloudflare's classification of each website.
- It counts requests, which large catalogues with many pages inflate.
Cite this
Enterprise AI in Numbers, "Share of AI bot traffic that goes to retail websites", https://lucianoayres.com/ai-brief/data/retail-share-of-ai-bot-traffic/, retrieved October 25, 2026. Data: Cloudflare Radar, AI Insights.