Enterprise AI in Numbers · Focus area

AI search and discovery in numbers

Where does AI-referred attention come from, and what does AI crawling cost in traffic?

ChatGPT sent 80.47% of AI chatbot referrals to websites in September 2026 and Gemini 10.94%, while Google still held 89.94% of search engine referrals. AI platforms crawl a median of 488 pages for every visitor they send back, 44% of AI crawling collects training data, and 394 of the top domains Cloudflare Radar scans fully block OpenAI's GPTBot.

6 indicators · Updated October 25, 2026