Enterprise AI in Numbers · Adoption and spend
AI chatbot referral traffic to websites, by chatbot
80.47%
80.47% (ChatGPT) as of September 30, 2026, according to StatCounter Global Stats, up from 79.40% on August 31, 2026. The leading chatbot's share of AI chatbot referrals in the month; parts give each chatbot.
What it means for leaders
This is where AI-driven visitors to your site come from. Optimise content for the assistants that send traffic in your market, and track AI referrals as their own channel in analytics.
What would change the reading: The leader's share falling as Gemini and others grow.
The trend
The breakdown
Every reading
| Date | Value | Change | Detail | Source |
|---|---|---|---|---|
| 80.47% | +1.07 points | ChatGPT | Source | |
| 79.40% | +1.51 points | ChatGPT | Source | |
| 77.89% | +1.00 points | ChatGPT | Source | |
| 76.89% | −2.16 points | ChatGPT | Source | |
| 79.05% | +2.20 points | ChatGPT | Source | |
| 76.85% | −1.31 points | ChatGPT | Source | |
| 78.16% | −1.82 points | ChatGPT | Source | |
| 79.98% | −0.53 points | ChatGPT | Source | |
| 80.51% | +0.77 points | ChatGPT | Source | |
| 79.74% | −2.10 points | ChatGPT | Source | |
| 81.84% | +0.49 points | ChatGPT | Source | |
| 81.35% | +0.23 points | ChatGPT | Source | |
| 81.12% | +0.20 points | ChatGPT | Source | |
| 80.92% | −1.73 points | ChatGPT | Source | |
| 82.65% | +2.79 points | ChatGPT | Source | |
| 79.86% | +0.07 points | ChatGPT | Source | |
| 79.79% | −4.42 points | ChatGPT | Source | |
| 84.21% | — | ChatGPT | Source |
Definition and method
- What it measures
- The leading chatbot's share of AI chatbot referrals in the month; parts give each chatbot.
- Population
- Visits referred by AI chatbots to the websites StatCounter tracks, worldwide
- Updated
- Monthly
- Source
- StatCounter Global Stats · CC BY-SA 3.0
Caveats
- It measures clicks through to websites, not how many people use each chatbot.
- Chatbots that rarely link out are under-represented.
Cite this
Enterprise AI in Numbers, "AI chatbot referral traffic to websites, by chatbot", https://lucianoayres.com/ai-brief/data/ai-chatbot-referral-share/, retrieved October 25, 2026. Data: StatCounter Global Stats.